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商品編號： 9-317-027 出版日期： 2016/11/10 作者姓名： McGee, Henry W.;McAra, Sarah 商品類別： Entrepreneurship 商品規格： 28p 再版日期： 2017/05/01 地域： United States 產業： Film;Film & music industries;Media & telecommunications;Arts, entertainment & sports 個案年度： 2012 - 2016
商品敘述：
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood''s most successful films, from "Slumdog Millionaire" to "Spotlight," it became widely respected and highly anticipated throughout the industry. In 2012, Leonard uses the momentum to bring The Black List online as a database where unproduced screenplays can be reviewed and discovered by industry experts. Now in 2016, Leonard is considering other avenues for supporting great screenwriters, including launching a film fund to finance low-budget productions. He reflects on the movie-making business and on the numerous barriers to entry he may face in entering the competitive motion picture industry.
涵蓋領域：
Financing;Entrepreneurship;Videos;Distribution;Marketing;Managing uncertainty;Product development;Independent ventures;Strategy;Globalization;Barriers to entry
相關資料：
Case Teaching Plan, (9-317-087), 14p, by Henry W. McGee, Sarah McAra
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